THIS IS NOT FASHION

A film from "This is not Fashion" collection 2006 (My first brand from 2004).
Just got the material back for this after years.


"This is not Fashion" collection has not change much during these 7 years. I didn't want to create a collection that change each season or year. I wanted to make an untouched feeling which you can build on and upgrade without being predictable or boring.


I also try to use as much second hand material as possible for the enviroment and each garment is unique and just for You. I wanted to create a garment that you could use year after year with a pair of H&M trousers without it to be "the last season" or boring and something that you normaly only would wear for that season in style only.


THIS IS NOT FASHION (TINF) is not a fashion brand, its a life style brand.


So it does not matter how tall or short you are, how much money you got on your bank account, what music you listen to, what other brands you normally wear, what you work with, who your friends are, where you live and where you come from, if you're into politic or not, size 6 or 16...we are all different, so should also the clothes we wear be

"Threehundredandsixtyfiveoneminutes"

This is a piece by my friend Julia, witch will be presented at Stockholm Fringe festival, Stoff between the 24th and the 27th of August, at Kulturhuset. It is a free event! If you are around stockholm- go and see it!!!!!

"Threehundredandsixtyfiveoneminutes is a project that was filmed during 365 days during 2010. The task was to every day capture 1 minute of my life on film.

As a trained dancer, the body and movement became a central part of the project, and as the year went on I was confronted by more and more questions, on what movement is, and can be, when and why is movement sometimes considered as dance and sometimes not, who sets the rules, the labels on what is dance, what is art? Who and what decides the labels and norms for life in general? And why do we follow these norms or choose to break them?

A problem, question, I encountered in my task of filming my life during a year, was that I couldn't separate what was reality and what was performance, can you be real in front of the camera? Was I really filming my reality, or did I step out from that every time I turned the camera on and create a performance? All these thoughts put their mark on what actually did happen when I was filming.
From initially being a way to preserve time and keep the past in a constant present, the project became a constant reflection on why we do things and where our choices come from, and what is real and what is performance."

The project will be presented as a 12 minute video installation where where the 365 individual videos are shown together in a calendar format, each month at a time.

MORE INFO

Yoko Ono - Cut Piece

Performer sits on stage with a pair of scissors in front of her. It is announced that members of the audience may come on stage—one at a time—to cut a small piece of the performer’s clothing to take with them. Performer remains motionless throughout the piece. Piece ends at the performer’s option.

Dreams that money can buy

3651min trailer with Julia Hannukainen

"Threehundredandsixtyfiveoneminutes

är precis som titeln antyder ett project som spelades in under 365 dagar under 2010. Regeln var att varje dag fånga en minut av mitt liv på film. Som utbildad dansare var kroppen och rörelse en central del av projektet, och under årets gång kom mer och mer frågor up om vad rörelse, och dans är och kan vara och vad är verklighet och vad är uppförande, föreställning. Kan man filma verklighet, eller försvinner den när man sätter på kameran? Dessa tankar satte sin prägel på vad som hände framför kameran, och från att ha varit ett sätt att fånga tidens gång och vardag på film så blev det ett sätt att reflektera och uppleva en fortlöpande utveckling av mina tankar kring ämnet dans, rörelse och föreställning. Projektet blev även ett personigt dokument om tiden och dess gång, hur stort och hur litet det vi kallar ett år kan vara." Julia Hannukainen (Translation)

And another Japanese pop music video

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Helt otroligt färgstark och riktigt..speciell. Tyvärr vet jag inte vad detta band eller låt heter.

Twinkle Magic Music Video

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Titta och inspireras !